Lecturers

zzavisic@effectus.com.hr
CroRIS ID
Google Scholar
Courses
Fundamentals of Marketing
Business Planning
Business Planning
Crisis management
Negotiation Skills
Behavioral marketing
Neuroeconomics
Ph.D. Željka Zavišić
Professor of Professional Studies in Permanent Title
Ph.D. Željka Zavišić was born in Osijek, where she completed her secondary education, undergraduate, and postgraduate studies. She holds a PhD in Economics and is a permanent tenure professor of professional studies, with extensive experience in higher education, both in Croatia and as a visiting lecturer abroad. She currently serves as the Dean of Effectus College.
She is the author and co-author of textbooks and numerous scientific papers in the fields of marketing and management.