Lecturers

Assoc. Prof. Đuro Horvat, Ph.D.

Professor of Professional Studies in Permanent Title

Research Associate

Scientific Researcher ID: 245344

Professional and Scientific Experience: He earned his PhD in Economics at the Faculty of Economics in Osijek, focusing on the topic “Marketing of Added Value.” Throughout his career, he has held various managerial positions and performed complex and responsible tasks in multiple business entities. He served as Chief Executive Officer from 2015 to 2021 and Dean at EFFECTUS University from 2021 to 2023.

His primary professional orientation in management includes strategic planning and execution, organizational restructuring, designing new organizational forms, and managing change and crisis situations. He also analyzes various processes and phenomena of modern economic reality.

He is a full professor at EFFECTUS University in Zagreb and a permanent court expert in the field of marketing and market research. In 2017, he completed a Pedagogical-Psychological and Didactic-Methodological Training (PPDMI). He was appointed Assistant Professor at the Faculty of Economics in Osijek in 2016 and Full Professor in 2023 at IUT-BiH.

He has participated as a researcher in several scientific and research projects. As part of his academic and professional collaboration, he has lectured at multiple faculties and higher education institutions as an external associate and guest lecturer. He is the Head of Lifelong Learning at EFFECTUS University and the creator of multiple programs and workshops in this field.

He is the author and co-author of 94 scientific papers and 39 professional papers, as well as numerous study programs in marketing, management, entrepreneurship, new organizational forms (clusters), wine marketing and markets, and business competitiveness and process optimization.

Throughout his extensive career, he has led or collaborated on various projects. He has published twelve (12) books as an author, co-author, or editor. He has participated in numerous national and international conferences, with his research published in conference proceedings and scientific journals.

He is a member of prestigious scientific and professional associations and program committees and has received multiple awards for his work. He was one of the founders of the Croatian National Association of Winemakers and Vine Growers, serving as its first president and an active participant in the “Vina Croatia” and “Vina Mosaica” branding initiatives.