The guest lecture by Boris Blažinić for first-year students of the MBA Master’s Program in Business Management was a true refreshment. As part of the course Marketing Management and Application, under the mentorship of Dr. sc. Natalie Tutek, Boris spoke with great warmth and expertise on the topic “Psychology in Marketing.” He emphasized how crucial it is to understand consumers for successful branding of products and services, drawing on engaging examples from around the world. The students responded very positively to the lecture, and his approach encouraged many of them to reflect further and continue exploring the topic.

Prof. Blažinić—a psychologist, lecturer, consultant, and international mentor for personal development and interpersonal skills—has more than 25 years of experience working with individuals and organizations and has delivered thousands of trainings and lectures across the country and around the world. Alongside his work in personal and professional development, he has specialized in numerous methods for understanding human behavior and widely applies his expertise both in education and in the business world.

Students rated the lecture as extremely useful and motivating; many highlighted that the new insights into the psychological aspects of marketing opened up new perspectives for further learning and professional development.