Poslovno učilište

Digitalna referada

Lecturers

kresimir.znidar@prizmacpi.hr

CroRIS ID

Google Scholar

Courses

i

Social psychology and economics

Asst. Prof. Krešimir Žnidar, Ph.D.

 

EDUCATION

  • 2006 – 2012 – Doctor of Science (PhD), Leeds Metropolitan University. PhD awarded on March 15, 2012, upon defense of the doctoral dissertation titled “Nautical Tourist Loyalty to the Croatian Marinas”, supervised by Prof. Dr. Sc. C. Vignali.

  • 1990 – 1996 – Professor of Psychology, University of Zagreb, Faculty of Humanities and Social Sciences.

WORK EXPERIENCE

  • 2000 – present – Founder, Owner, CEO, Prizma Business Intelligence Center Ltd., Zagreb.

  • 2000 – 2000 – Management Consulting, ASP. Consulting Consultant.

  • 1999 – 2000 – Director of Ad Hoc Research, Project Management, Client Relations, Product Development, and Research Design, GfK Croatia (CEMA – GRAL ITEO) – Market Research Center.

  • 1998 – 1999 – Director of Ad Hoc Research, Project Management, Client Relations, Product Development, and Research Design, CEMA – Market Research Center, Zagreb.

  • 1996 – 1998 – Project Manager, Qualitative and Quantitative Research, Research Methodology and Tool Development, Data Analysis, and Interpretation, CEMA – Market Research Center, Zagreb.

  • 1996 – 1996 – Editor, Standardization, Adaptation, and Development of Psycho-Diagnostic Instruments, Slap – Psycho-Diagnostic Instruments and Psychological Literature, Jastrebarsko.

TEACHING AND RESEARCH ACTIVITIES

  • 2020 – Appointed as Senior Research Associate in the field of Social Sciences.

  • 2019 – Lecturer/Course Leader for Psychology of Creativity and Behavioral Economics, MBA Program in Business Management, Effectus Entrepreneurial Studies – Higher Education Institution.

  • 2019 – Lecturer/Course Leader for Consumers, Market, and Public Opinion, Business Communication Management, VERN, Zagreb.

  • 2018 – Appointed as Assistant Professor (Title of Docent), Decision of June 20, 2018, University of Zadar, Department of Tourism and Communication Sciences, Social Sciences, Field of Economics.

  • 2016 – Lecturer/Course Leader for Market Research, Course: Digital Marketing, Algebra University College, Zagreb.

  • 2013 – Adjunct Professor, Chair in Marketing Research, University of Vitez.

  • 2010 – Lecturer (Title Position), Social Sciences, Field of Economics, Branch of Trade and Tourism, University of Zadar.

  • 2011 – Guest Lecturer in Market Research, Marketing, University of Zagreb, Faculty of Economics and Business.

  • 2013 – Invited Lecturer, Alpen-Adria University Klagenfurt.