Students of EFFECTUS University of Applied Sciences — Paola Krizmanić, Lorena Mintas, Samanta Zebec, and Neven Šoljan — participated in the Erasmus+ International Week titled “Boosting Digital Skills in Education and Business”, held from May 4 to 8, 2026, at the Faculty of Business Economics and Entrepreneurship in Belgrade.

In addition to the students, the program was attended by faculty members Dr. Natalia Tutek and Dr. Marija Kovačević. During the international week, participants had the opportunity to attend lectures and workshops focused on digital skills, artificial intelligence, entrepreneurship, and contemporary challenges in digital education, while also exchanging experiences with students and academics from various European countries.

A special contribution to the program was made by Dr. Natalia Tutek, who delivered a lecture entitled “AI-Powered Personal Branding: How to Stand Out in the Digital World.”

Participation in international activities such as this enables students and faculty members to acquire new knowledge, strengthen international cooperation, and exchange examples of best practices in the fields of education and business.